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Uncertainty is inevitable. But how you respond is up to you.

In 90 minutes, Sam will immerse you in the world of the Uncertainty Experts and facilitate you through the interactive process of response and reflection.

This immersive, interactive live documentary will look at how uncertainty connects all our problems and worries… And how it inspires our greatest creativity and resilience.

Speaking to scientists, researchers, and Uncertainty Experts, who overcame life’s most significant challenges to become business leaders, CEOs and campaigners, Sam will look at how we can train the brain to better respond to uncertainty.

The result is a live documentary that will transform your relationship with uncertainty forever.   


Sam has always been an advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. 

He left education when the manager of his Saturday Job had a heart attack and Sam got a rapid promotion. Leaving retail for a two-year stint as a chef showed Sam his love of making things. The raves he ran as a teenager, held under held a banner of Saving The World, showed him his need for a purpose greater than himself.

The post-rave-running startup that began in his bedroom became the Bafta and Cannes winning activist content studio, Don’t Panic.

The first business plan he wrote, that became Livity won Business of The Year, Agency of The Year, and UK Social Enterprise of The Year, all in the same year. It was awarded by successive Prime Ministers and even The Queen for social innovation and supporting young people.

His NGO in Youth Development grew from Live Magazine in London to becoming Digify Africa, operating from Jo’bug to Lagos to Nairobi providing hundreds of thousands of young people across the UK and Africa with Digital Skills.

The TV show he produced was the world's first multi platform interactive Tv Series, Dubplate Drama, engaged millions of young people into important social debates.

The aspect of the 2012 London Games he ran was the largest youth program of its kind in a generation giving young people access to underused space all across the country.

The book he wrote after stepping back from being CEO became an international best seller and launched a global movement of Pirates, rewriting the rules of life, society and work.

And, as a consultant, Sam currently advises Mercedes, Red Bull, Tate & Lyle and Rolex on sustainability, accountability and what he calls Professional Rule Breaking.

PEOPLE POWER is an event series dedicated to people:  to skills, training, HR, employment and workplace productivity.  


The 2022 conference is designed to help you focus on The People Agenda - to provide you and your team with the knowledge and skills that you need to ensure your workforce thrives, to improve performance, increase productivity and to help you compete effectively in the new world. 

The conference takes place 23 June at Northumbria University, Newcastle.