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Future proofing your employer brand and attracting the best talent

In one of the most challenging recruitment landscapes most industries have ever experienced, how do you stand out as an employer of choice?


During the last 18 months, priorities have changed and some of the benefits and cultural successes that were once top of the list for potential employees has shifted dramatically. In this session we’ll explore the ‘ins and outs’ of employer brand, and how to really stand out as a great employer.


We’ll cover:

  • Understanding the recruitment market (trends and insight)

  • Understanding your potential recruits and what really matters to them

  • Building an employer brand that’s all about your ‘why’

  • Internal comms that drive culture

  • Marketing your opportunities the right way

  • Tracking success and doing more of the stuff that works



Kirsty Ramsey is Marketing and Business Development Director at O Communications and North East England Chair for CIM.

After a long career in professional services marketing, Kirsty joined O Communications in 2019. Specialising in data and insight led marketing strategy, she works with a varied portfolio of clients, from retail and lifestyle brands to professional services and tech companies. Her role involves agency marketing and business growth, focusing on new service development. Kirsty is a Chartered Marketer and the chair for the CIM in the North East

PEOPLE POWER is an event series dedicated to people:  to skills, training, HR, employment and workplace productivity.  


The 2021 conference is designed to help you focus on The People Agenda - to provide you and your team with the knowledge and skills that you need to ensure your workforce thrives, to improve performance, increase productivity and to help you compete effectively in the new world. 

The conference takes place 16 November at Hilton Newcastle Gateshead. Attend in person or online. 

Tickets start from £35+VAT.

People Power

Organised by:  The Projects Studio Ltd.

19 Lansdowne Terrace, Jesmond, Newcastle upon Tyne, United Kingdom, NE3 1HP

+44 (0)191 580 4005


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