• Lyndsey Morisson

Are you going to be a story victim or a story champion? - Andy Green, nemsa

You face major challenges in realising the vision and mission of your organisation, creating the future you want. Your people, whatever their role, or wherever they work, their success or failure, is all influenced by the story they tell about themselves, their organization and about you.


The story people tell, what they do, how they do it and why they do it underpins everything. It shapes their thinking, how they connect with others, and how they attract others to want to co-operate or collaborate with them.


Your narrative and stories provide the underlying script for your thinking and actions, encapsulating your story of your past, shaping your story of the future, to define your story of our now.


You have a choice of story strategies.


You can just drift along, just let your story happen, letting others shape and mould it. You can be a ‘story victim’.


Or you can manage your story strategy. Establishing together the narrative and stories most supportive of your needs, enabling you to realize your aspirations, to provide the optimum script for enabling you and your teams to face up to your day-to-day challenges. The characteristics of a ‘Story Champion’.


You can’t tell other people what to think. You can however, influence and encourage a supporting narrative and stories to realise your common visions and missions.

By respecting the power of story - and how you can harness its immense potential - can enable you to share, listen and grow your collective narrative - together.


An organisation without a story is an organisation without a strategy.


Storytelling and your corporate narrative are not nice embellishments to your messages. They’re critical to everything you do, providing the outline script for your next step and beyond.


Do you have the optimum script supporting your future?


You need to discover new ways to ‘story listen’, so you can discover the inherent narratives you and your team are using. If you want to change or influence people’ behaviours you need to change their underlying script. You can be more effective by knowing about different story plots, being able to recognise them whenever they are used and deciding if there are better, more optimum narratives to harness and steer your way forward.


Who is the person telling your story. Imagine you were in an amateur drama group and you were asked, ‘Go on the stage and be a character’. Without guidance or clear notes you would struggle. You would want to know who the character is, what they do and have some idea about their ways.


By knowing about tools, such as Archetypes, you can define your story going forward, have a more coherent and defined story persona. It is like an actor having character notes to guide the realization of the person, to make them more authentic, coherent and credible. Knowing your story persona enables you to say ‘Yes’ or ‘No’ quicker with a clearer direction to your future success.


Being more capable about your story and its telling, being able to identify and use key storytelling strategies and tools, provides you with a more precise corporate narrative. As a result, you will be both more confident and you will tell your story more confidently to enable your communications and actions to have more impact.


Your potential is immense - if you can successfully deepen and extend your narrative and develop your bank of changemaking stories.


Are you up for your challenge? The story of whether you will be a story victim, or a story champion awaits to be told.


Andy Green is a storytelling and story listening expert. Author of 7 books translated into 8 languages, international conference speaker, trainer, facilitator, university lecturer and Brand PR consultant, he works with major blue-chip brands around the globe


Follow Andy on Twitter @andygreencre8iv     

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