How to Optimise & Grow your Personal Brand

We all have one, only some people are more aware of it than others...

Some have maximised its true potential to grow their business; Whilst others don’t realise just how powerful it is - take it for granted and never use it to their advantage.

I’m referring to your ‘Personal Brand’ – the most powerful marketing and sales tool we all possess in business.


In this session, we're going to be focusing on the key elements which will help develop, optimise and grow your Personal Brand. This includes your brand story, positioning statement and choosing the most appropriate tools to extend your reach and grow your professional network.


Simon is a professionally qualified marketing and leadership coach and educational specialist with a proven track record in training and mentoring business leaders, entrepreneurs and in-house management teams.

During his 25+ year career he has owned, managed and built businesses, as well as provided leadership and strategic change management to a diverse range of public, private and third sector organisations. In 2016, Simon launched his own coaching and training consultancy under the name, Marketing Skills Academy, providing a range of training workshops and coaching programs
aimed at entrepreneurs and business owners covering strategic marketing planning, personal branding and leadership development. It has continued to grow and establish itself with a strong portfolio of clients located across the region as well as into Yorkshire and London.

In 2019 he published his first book ‘Marketing Masterplan’ and launched his own coaching program of the same name.
His expertise covers many sectors including hotel, leisure and hospitality; retail; renewable energy; transport; manufacturing and construction.

Simon is also a part time senior lecturer at Teesside University; Member of the Association of Coaches (AOC); UK Marketing Network; and Chartered Management Institute (CMI).

PEOPLE POWER is an event series dedicated to people:  to skills, training, HR, employment and workplace productivity.  


The 2021 conference is designed to help you focus on The People Agenda - to provide you and your team with the knowledge and skills that you need to ensure your workforce thrives, to improve performance, increase productivity and to help you compete effectively in the new world. 

The conference takes place 16 November at Hilton Newcastle Gateshead. Attend in person or online. 

Tickets start from £35+VAT.

People Power

Organised by:  The Projects Studio Ltd.

19 Lansdowne Terrace, Jesmond, Newcastle upon Tyne, United Kingdom, NE3 1HP

+44 (0)191 580 4005



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